NOMA: brand identity case study

01The concept
Close-up of the clear NOMA gel on skin.
The NOMA Magnesium Body Serum bottle: pump cap, clear gel and a Paper label with the wordmark, the product name and 100 ml.
Body care for after you move.
Self-initiated concept · Strategy · Identity · Packaging · 2026

The question: how do you sell magnesium without making it the headline?

A self-initiated concept developed to explore how clearer positioning can shape an entire identity system.

In motion

The brand, moving.

A short trailer for the launch. Same bottle, same palette, same calm.

02The tension

the brief I set myself:

Sell magnesium without making it the headline.

Boost your recovery with our powerful magnesium formula.

A light gel for after you move.

  • recovery
  • detox
  • boosts
  • heals
  • clinically proven

never on pack. no study behind them.

what it isBody care
whenafter you move
whymagnesium

always this order. magnesium last.

03Identity

Identity

Reversed
48 · 24 · 16 px
NOMA app icon on Paper.
App icon
NOMA app icon on Ink.
On Ink
Charis SIL for the warmth. Outfit for the information.
Paper#EFEDE8Ink#1C2321Clay#874C34Zinc#5C6360Signal#C2CE3C

signal: ink only. never on paper.

04In use

The shop, the feed, the posts.

Leave it on. No rinsing.
Magnesium Body Serum

Body care for after you move.

A light, fragrance-free gel. Massage it in after showering, then get on with your day.

€38100 ml
Add to bag — €38
Fragrance-freeLeave-on gelPump bottle
The NOMA Magnesium Body Serum bottle.Leave-on gel
What it isA leave-on body gel.
WhenAfter you move, after showering.
How muchLess than you think.
Close-up of the clear NOMA gel on skin.
The textureClear and light. Nothing to rinse off.

A gel, not a cream. Massage it into skin after showering, then get dressed.

01Shower.
02A small amount, massaged in.
03Leave it on.
Questions people actually asked.
Do I wash it off?

No. It’s a leave-on gel. Massage it in and get dressed.

Is it a recovery treatment?

No. It’s body care for after you move. We don’t make recovery claims.

Does it smell of anything?

No. It’s fragrance-free.

Magnesium Body Serum100 ml · €38Add to bag
NOMA Instagram profile with a consistent grid of template posts.
The feed, built from the template system
NOMA Instagram post: gel texture with the line For the run. The class.
“For the run. The class. Whatever moving looked like today.”

seven templates. swap the words, ship it.

Statement post: Not a lotion. Not a spray.
Explainer post: a light gel you massage in after showering.
How-to post: shower, a small amount, massage in.
Fact post: 8 percent magnesium chloride hexahydrate, not a dose.
Texture post: less than you think.
Offer post: body care for after you move, 100 ml, 38 euro.
Texture post: a close-up of the clear gel on skin. Clear and light. Nothing to rinse off.
NOMA link preview image.
Link preview
05The system

One document. Every file.

Cover of the NOMA brand guidelines, version 1.0.View the guidelines, 25 pages ↗
LogoSVG + PNG, 5 versions
App icons13 files, PNG + ICO
Social7 posts + link preview
Colour tokensCSS + TSV

everything to run the brand on day one.

Start a project

Got a product that needs a brand around it?

Send a few lines about the brand, what you need and when. I reply within 24 hours, weekends too, and we set up a short call. Then you get a scope, a timeline and a quote.

Start a conversationHow it works: services, steps and what you get
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