Studio

One person.
The whole picture.

MILES ’N MILES is an independent creative studio working between Amsterdam and Sydney.

I build brands from the inside out — from positioning and visual identity to packaging, digital experiences and launch. One point of contact, one consistent creative direction, from the first conversation to the final deliverable.

Portrait of Assia, founder of MILES ’N MILES
About me

Hi, I’m Assia.

I’m an independent creative with three years of experience in the digital world, working across brand design, digital content and creative production.

I work with Adobe Creative Cloud and Figma to develop visual identities, packaging, websites, campaigns and digital assets that feel considered, consistent and recognisable.

My approach combines strategic thinking with hands-on design. I want to understand what a business does, who it’s speaking to and what makes it different before deciding what it should look like.

Good design should have a reason behind it.

Background

Independent by design.

I’ve always been drawn to building things.

Before Miles ’n Miles, I explored different business ideas, from fitness to physical products. The ideas changed, but the part I kept coming back to was the same: building the brand.

The research. The positioning. The identity. The packaging. Figuring out how every piece fits together.

That’s what eventually became Miles ’n Miles.

Today, I work directly with founders and businesses who care about what they’re building. I keep my projects selective, my communication straightforward and my involvement hands-on.

No passing the work between departments. No unnecessary layers. Just one person who understands the bigger picture and does the work.

Have something in mind? Let’s talk.

Let’s talk
What I do

From positioning to launch.

Most projects cover all four, from the first brief to finished packaging and launch.

  1. 01

    Positioning

    Audience research, competitor analysis, brand positioning and messaging. Establishing what makes your brand relevant and distinct.

    Seen in NOMA →
  2. 02

    Identity

    Visual identity systems, typography, colour, art direction and brand guidelines. Creating a recognisable foundation across every touchpoint.

    Seen in NOMA →
  3. 03

    Packaging & digital

    Packaging design, websites, digital assets and templates. Bringing the identity into the places customers actually experience it.

    Seen in NOMA →
  4. 04

    Launch & content

    Campaign concepts, email marketing, social content and creative direction. Making sure the brand shows up consistently beyond its initial launch.

    Seen in NOMA →
Project inquiries

Every project starts with a conversation about your business, goals and scope. From there, I’ll put together a tailored proposal.

Start a conversation