Good ideas deserve to go somewhere.

Brand strategy, visual identity and creative direction for people excited about what they’re building.

Amsterdam 
Sydney 
The work
Selected work Two projects, from positioning to packaging
In motion · NOMA

I see it moving
before it exists.

Identity, packaging and film, made by the same hands. This is NOMA’s launch trailer.

See the case study →
Services

I don’t hand over a logo and wish you luck.

A brand is more than its identity. It’s how it shows up, what it says and how people experience it. I like working on the whole picture.

01

Brand strategy

What are we making? Who is it for? Why should anyone care?

Best when
You have an idea, but not yet a clear position.
You get
  • Positioning
  • Audience research
  • Competitor analysis
  • Brand direction
02

Brand identity

The visual and verbal system that makes your brand recognisable.

Best when
You know what you stand for and need it to look and sound that way.
You get
  • Visual identity
  • Typography and colour
  • Tone of voice
  • Brand guidelines
03

Brand applications

Taking the identity beyond the guidelines and into the real world.

Best when
The identity exists and now has to show up on packs, posts and emails.
You get
  • Packaging
  • Campaigns and photography direction
  • Email
  • Digital brand applications
How it works
  1. Send a few linesWhat you’re launching, what you need and when.
  2. A short callI reply within 24 hours, weekends too. We talk through goals and scope.
  3. Scope, timeline and quoteIn writing, before any work starts. One point of contact from there.
Portrait of Assia, founder of MILES ’N MILES
About

Hi, I’m Assia.

I have a habit of getting a little too invested in ideas.

I’ve wanted to open a bakery, become a personal trainer and start a candle business. I bought the equipment, took the courses and did the testing.

Somewhere along the way, I realised the part I enjoyed most was building the brand around the idea.

So I started MILES ’N MILES.

A little more about me
Got something in mind?

Tell me about it.

Whether you’re starting from scratch or figuring out what’s next for your brand, I’d love to hear what you’re working on.